In Reference to Her Children Critical Analysis Essay Example

In Reference to Her Children Critical Analysis Essay Anne Bradstreet was perhaps the first established poet to voyage to the new world from England. In her poem â€Å"In Reference To Her Children†, expresses the love and sadness experienced throughout life raising her children and her devotion towards her everlasting reward. Anne Bradstreet was very proud that she raised good children and instilled them with religious and moral values. Anne says, â€Å"I had eight birds hatched in one nest† (1). This infers that she might have raised her children mostly by herself. Bradstreet proves her pride and relentless efforts to raise good children when she states, â€Å"I nursed them up with pain and care, Nor cost, nor labour did I spare† (4). She’s trying to express her love for her children, even though sometimes it hurt her to use disciplinary action on them. She wanted to make sure that they grew up knowing that there are consequences for their actions. During her poem Anne Bradstreet expresses her internal conflict with â€Å"empty nest syndrome. † â€Å"Chief of the brood then took his flight,† (7) suggests that Anne’s oldest son had boarded a boat and sailed somewhere far away. â€Å"My mournful chirps I after send, till he return, or I do end,† (9) shows the beginning of her internal struggle with loneliness as she is awaiting his return. At this moment, Anne has realized that her children are now growing and beginning to move out of the â€Å"nest. † They are no longer dependent on her to survive. She is struggling to trust that they will survive in life with what she has taught them. Two of her children leave the â€Å"nest† for marriage. One â€Å"flew† to the academy to attend college. We will write a custom essay sample on In Reference to Her Children Critical Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on In Reference to Her Children Critical Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on In Reference to Her Children Critical Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer One â€Å"Is ‘mongst the shrubs and bushes flown,† (34) suggests that her fifth child became a forest ranger. With five of her children gone from home she felt as if part of her was missing, however she still had three children that remained in the nest. The pride and joy Bradstreet has for her children’s success increases as she watches them move out, but so does her loneliness. When reading Anne Bradstreet’s poem you can’t help but notice how much she brags about her children and their success. Anne watches each of her children until they are out of sight and waits to see which direction they disappear to. Bradstreet feels more and more empty and lonely after each of her children flies away, however she looks forward to the day that she can watch over them from heaven. In conclusion, Anne Bradstreet wanted her readers to feel the love she had for her children. Anne expressed her love and feelings throughout the poem in every way that she could. After Anne’s long struggle to let go of her children subsided and she left the nest in the end, Anne was rewarded with everlasting life and could watch over her children from heaven.

Complete List of FREE ACT Math Practice Questions

Complete List of FREE ACT Math Practice Questions SAT / ACT Prep Online Guides and Tips Whether you're on a budget or just want to see what kinds of ACT Math study materials you can access for free, you've come to the right place. Though the internet is chock-full of ACT resources of dubious quality, we've collected and put together only the highest quality free ACT Math study materialavailable. So let's jump right in! Note: For guides and reviews of the best for-pay ACT study, check out our list of ACT study links, which includes all official practice tests, and our top picks for ACT prep books. Why You Must Use High-Quality ACT Math Materials Because the ACT is a very specific type of standardized test, it's crucial that you study using the right sources. Studying with the wrong materials is about as bad as not studying at all,and there are, unfortunately, a lot of poorly designed ACT prep materials floating around. So don’t be tempted by the many websites and programs, both free and paid, that provide ACT prep materials of poor quality. If you spend your time studying from inferior materials, you will not have a clear sense of how you’ll perform on the ACT.Proper test prep is about assessing your current level and improving upon it, but you won’t be able to do this if you get a false sense of your skill level (either higher or lower) based on low-quality study materials. In short, any practice problems that don't properly reflect the types of questions you’ll see on the ACT aren't worth your time! Knowing this, the absolute best study strategy is to use official ACT materials.The test is designed by ACT, Inc., and their free materials are far and away the best place to start. From here, you can then branch off to programs and resources that utilize (or closely resemble) this official material. Because you should only be studying from websites and programs that are as close to the source (i.e., the official ACT) as possible, there sadly aren't a whole lot of free materials available. That said, we've found a couple of solid free ACT Math resources you can use in your prep. Read on to see what these are! The 4 Best Resources for Free ACT Math Practice Here are four super helpful websites you can use to help you make the most of your ACT Math studies- and you don't have to pay a cent for any of them! #1: ACT, Inc. The creator of the test itself, ACT, Inc., should always be your first go-to website for any and all ACT matters. Luckily, they also have a good deal of free study resources, offeringboth complete ACT practice tests and individual Math practice materials. Free Official Full-Length ACT Practice Tests The five tests linked below are the only free tests available from the past 10+ years.Each ACT test includes an optional Writing section and answer key: ACT Practice Test 2015-16 ACT Practice Test 2014-15 ACT Practice Test 20-12 ACT Practice Test 2008-09 ACT Practice Test 2005-06 You might notice that there are missing years here (2006-07, 2007-08, etc.). This is because the ACT repeats tests for different years, meaningthatthe tests for missing years are actually duplicates of the ones above. Note: If you buy the third edition of theACT Red Book, you'll have access to five more official ACT practice tests, but this is obviously not free (around $30 on Amazon).You can also buy the more recent 2017-18 edition of the ACT Red Book, but this oneonlyincludes three practice tests whose questions often overlap with those in the practice tests above. Free Official ACT Math Practice In addition to complete practice tests, the official ACT website providessample math questions with answer choice feedback. These are a full 60 questions in ascending order of difficulty, just like a real ACT Math section. It's essentially another free complete ACT Math test with which you can study! We recommend solving all your questions on paper and then checking your work at the end, rather than checking your accuracy after each question. This method will give you a better sense of how you’ll do on the ACT (remember, you won’t get immediate feedback while you’re taking the actual test!). No need to worry about bills here- most of your ACT studying can be done for free. #2: PrepScholar ACT Blog At PrepScholar, we've compiled tons offree resources for all your ACT Math needs, including detailed guides on every ACT math topic. Our articles give definitions and explanations for major math concepts, offer examples of how you’ll see each topic on the test, and provide ACT practice questions with detailed answer explanations. Below are some of our most helpful content-related resources for the ACT Math section: Numbers Integers (Basic) Integers (Advanced) Fractions, Ratios, Rational Numbers, and Proportions Statistics (Mean, Median, Mode) Probability Sequences Algebra Single Variable Equations Systems of Equations Operations Functions Coordinate Geometry Lines and Slopes Reflections, Translations, and Rotations Plane and Solid Geometry Lines and Angles Circles Triangles Polygons Solid Geometry Trigonometry Trigonometry Formulas The 31 Critical ACT Math Formulas You MUST Know In addition, we have strategy guides to help you solve numerous ACT Math problems across the board: Plugging in Answers Plugging in Numbers You can also sign up for a free five-day trialforour online ACT prep program. This customizable program assesses your current strengths and weaknesses and adapts to your needs based on your progress. It also gives you practice questions tailored to your areas that need improvement and provides expert answer explanations for all questions. The questions we use in our program are all based on real ACT test questions,and, though the full program is not free, we guarantee you your money back if you don't improve your ACT score by 4 points. #3: Ivy Global ACT Practice Test This company offers afree unofficial ACT practice test. Although the math content overall is solid, some questions are slightly easier than those on the actual ACT. In addition, there are no answer explanations, making it hard to determine how to effectively solve questions you got wrong. Otherwise, this PDF offers helpful practice and is a great option if you've already used up all official resources. I recommend using itmainly to digintoextra math questions (instead of taking it as a full-length test). This will help you develop a clearer picture of what math concepts and question types are especially difficult for you. It should also be noted that unlike other ACT websites, Ivy Global does not require you to make an account in order to access its ACT practice material. #4: Khan Academy A partner of the College Board (the creators of the SAT- not ACT), Khan Academy is a great website to use forACT Math practice and review, as long as you know how to use it effectively. I say that because this free prep website only offers a program for the SAT, so you won't find any official ACT practice questions here. That said, you can still use Khan Academy to drill relevant ACT Math concepts and practice those you've learned. Since the ACT, like the SAT, has a big emphasis on algebra, you can use the SAT's Heart of Algebra and Passport to Advanced Math sections for relevant practice. For geometry (which makes up 35-45% of ACT Math), use the High School Geometry page to choose specific concepts and watch videos on them. Finally, for trigonometry, go with the trigonometry and SAT Additional Topics sections. OK, so you've got your study material. Now how do you best use it? How to Use ACT Math Resources Effectively: 6 Key Tips In addition to knowing what material to actually use (and what to avoid) for your ACT Math prep, it's important to know how to best utilize the resources you find. The following six tips will help you achieve your highest ACT Math score using the free prep materials available. #1: Take a Complete Practice Test in One Sitting Though you're probably mostly concerned about your ACT Math score, you still need to know how you'll fare over the course of the full ACT. Answering one or two ACT questions might not be overly challenging, but the test is a marathon: if you aren't prepared, you'll likely find yourself exhausted by the end of it. And exhaustion can cause anyone to make mistakes! So before you dedicate your focus to ACT Math alone, see how your Math score fits into the larger test-taking picture. Plus, a bonus: by taking a full ACT practice test, you'll also be able to see how your Math score does over the course of the entire Math section (remember, questions get harder and harder over the course of the Math test!). #2: Use Proper Timing As you take your complete practice test and any math-specific sections, be sure to follow the proper timing used on the real ACT. Here's a brief overview of how much time you'll get on each ACT section as well as how much (estimated) time you should spend per question: ACT Section Total Time # of Questions Time per Question English 45 minutes 75 36 seconds Math 60 minutes 60 60 seconds Reading 35 minutes 40 53 seconds Science 35 minutes 40 53 seconds Writing (Optional) 40 minutes 1 40 minutes As you can see, you'll have an average of one minute to answer each Math question,and you'll need to know how well you fit into these parameters before test day. It's not worth much if you can answer every question correctly but can't complete the test in time! Don’t worry if you run out of time while taking your first practice test- this is completely normal and gives you a place from which to begin and improve. If the trend continues, however, consider checking out our guide on how to stop running out of time on ACT Math. #3: Review Your Mistakes Taking a practice test is merely the first step. Once you're done with this, focus on identifying any patterns in your correct and incorrect answers so that you can see what and how you need to improve. For example, do you tend to get the last few questions wrong on Math? Dofunction questions always throw you for a loop? Whatever your case, dig deep to examine your errors, andtailor your study plan to drill your most challenging areas. #4: Target Your Areas of Weakness Your goal is to answer as many questions as accurately as possible, so dedicate the majority of your time to improving your areas of weakness. For example, if you're struggling to understand a certain concept, such as systems of equations or coordinate geometry, take time to review it and then use practice questions and tests to ensure you're getting it down. In addition, make an effort to prioritize the first 40 questions or so on ACT Math.Though each question is worth the same number of points, they get more and more difficult as you go through the test. Therefore, it's more efficient in terms of your time and energy to solve two questions in the 20-range than it is to spend twice as much time solving question 60. #5: Pace Your Studying Don’t cram all your studying into one day before the test. With a busy schedule, cramming might seem like your only option, but real improvement happens over time. And yet don't despair, either! No matter how much time you have left before the test, you can make a balanced study program. Start by looking at the time you have before test day. We generally recommend giving yourself at leastthree to six months to study for the ACT; this should be enough time for you to identify your weaknesses, take several practice tests, and review key content. Next, assign yourself at least three full practice tests in addition to your normal studying time, spaced out over the course of your time until the test. This probably won’t be possible if you only have a week or two before the ACT, but it’s still important to fit in at least one practice test or twowherever you can. If you're on an accelerated or last-minute schedule, check out our guides to studying for the ACT in a month andimproving your ACT score in 10 days. #6: No Improvement? Consider Using a Tutor or Prep Program Some students want to do all their studying alone, but for others this method is impractical. If the material doesn't make sense to you and you need extra guidance (or something to get you to make time to study), a tutor or prep program (or both!) can give you the final push you need to do well on the ACT and maximize your score.At PrepScholar, we offer both expert tutoring and a fully customizable online ACT prep program. As you weigh your options, remember to consider how much you should pay for an ACT tutor and when your ACT test date isso you can come up with a surefire plan that works well for you! There are many different study paths, and you'll find the right one for your needs!(maramao/DeviantArt) What’s Next? Want to best make use of your ACT study materials? Now that you've gathered some ACT Math resources, check out how to get the most realistic ACT experience in your practice. Bitten by the procrastination bug? Time running out until test day? Check out how to beat the urge to procrastinate and learn how to balance your time for your ACT prep. Looking to get a perfect ACT score? Take a look at our guides to how many questions you can get wrong and still get a perfect scoreandhow to get a full 36 on ACT Math(written by a perfect scorer!). Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE Assignment

ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT MODULE - Assignment Example Entrepreneurs are very important as they contribute to the development of the society. One of their main contributions to the society is the generation of jobs apart form the various products and services that they offer. The marginal success rate of entrepreneurs raises various important questions – What do entrepreneurs have or do that makes them stand from rest of the crowd? Why only a very few succeed in being successful entrepreneurs? Do entrepreneurs have special personal characteristics or attributes that result in their success? This essay is aimed at answering these questions. The essay discusses the various attributes, behaviors and skills associated with the entrepreneur that is discussed in the literature. Various authors and researchers have tried to answer this question. This paper relies on their works to answer the questions raised above. Various authors and researchers have identified or argued about the characteristics of an entrepreneur. It is now a known fact that entrepreneurs have special characteristics that makes them successful in their ventures. Bygrave (2003) in his article states that it is the environment and personal attributes that shape the entrepreneurial traits in a person. Richard Branson in his acclaimed books repeatedly mentions that his success as an entrepreneur is due to his personal characters and attitude that he developed due to the challenging environment that his mother created in his early years (Branson, 2008). Richard Branson mentions various instances where he is mother created situations and made little Richard realize about the hard truths in life. Bygarve (2003) identifies 10 D’s or 10 personal attributes that can be found in entrepreneurs. Various authors have different takes on the entrepreneurial characters, but most of the characteristics collide with each other. Followi ng are the various entrepreneurial traits identified by various scholars in the literature: Dream: Dream is nothing

8_Sampling Strategy and Sample Size for a Qualitative Research Plan Paper

8_Sampling Strategy and Sample Size for a Qualitative Plan - Research Paper Example s are both the librarians and the library users, meaning that the study does not seek to obtain a sample from an unknown general population, which would in turn require that the sample is generalized to represent the entire population (McCabe, 2005). While the challenges facing funding and sustainability of library service is a common challenge for different libraries in different states, each library has its own unique challenges, which may not be generalized. Therefore, the aim of the study is not to obtain a representative sample of the population, but a sample that is unique to the Clayton County Library System (CCLS), in terms of exposure, usage and experiences. This is because; it is only such a sample that would be in a position to give both comprehensive and reliable information regarding the library. Thus, instead of seeking to have a sample population that can be inferred to represent the general population, the main target of the study is to delve into the intricacies of the experiences of the librarians and the library users, as a means of reaching an informed conclusion regarding the sustainability of Clayton County Library, so that a diversified structure of funding can then be recommended, based on this informatio n. Therefore, since the study is neither seeking a representative sample nor targeting generalization, the application of the purposive sampling strategy under non-probability sampling method is recommended for the study. The selection of a representative sample for this study is important, to ensure that the information gathered through the interviewing process is not biased. However, this is a secondary requirement as far as this study is concerned, considering that the main objective of the case study is to obtain as detailed information as possible, regarding the experiences of both the librarians and the library users. Obtaining experiences does not pose any major risk of biases, considering that sensitive information regarding the

Managerial Economics Essay Example for Free

Managerial Economics Essay 1) The elasticity of one variable with respect to another between two given points. It is used when there is no general function to define the relationship of the two variables. Arc elasticity is also defined as the elasticity between two points on a curve. The P arc elasticity of Q is calculated as The percentage is calculated differently from the normal manner of percent change. This percent change uses the average (or midpoint) of the points, in lieu of the original point as the base. 2) Definition of Law of Diminishing Marginal Returns A law of economics stating that, as the number of new employees increases, the marginal product of an additional employee will at some point be less than the marginal product of the previous employee. The law of diminishing marginal returns means that the productivity of a  variable input declines as more is used in short-run production, holding one or more inputs fixed. This law has a direct bearing on market supply, the supply price, and the law of supply. If the productivity of a variable input declines, then more is needed to produce a given quantity of output, which means the cost of production increases, and a higher supply price is needed. The direct relation between price and quantity produced is the essence of the law of supply. An economic theory that states as additional inputs are put into production, the additional return will be in successively smaller increments. This can be due to crowding, adding less appropriate resources or increasing inputs of lower quality. In More Laymen Terms As the saying goes, Too Many Cooks Spoil the Broth, in any production there is a point of diminishing returns where just adding more inputs will not give the same income as it once did. Although many industrial firms strive to reach scale, where their size gives them a cost advantage at higher production levels, no matter what industry a firm finds itself there will always be a point where the additional gain from added input is reduced. 3) The prisoners dilemma is a canonical example of a game analyzed in game theory that shows why two individuals might not cooperate, even if it appears that it is in their best interest to do so. It was originally framed by Merrill Flood and Melvin Dresher working at RAND in 1950. Albert W. Tucker formalized the game with prison sentence payoffs and gave it the prisoners dilemma name (Poundstone, 1992). A classic example of the prisoners dilemma (PD) is presented as follows: Two men are arrested, but the police do not possess enough information for a conviction. Following the separation of the two men, the police offer both a similar deal—if one testifies against his partner (defects/betrays), and the other remains silent (cooperates/assists), the betrayer goes free and the cooperator receives the full one-year sentence. If both remain silent, both are sentenced to only one month in jail for a minor charge. If  each rats out the other, each receives a three-month sentence. Each prisoner must choose either to betray or remain silent; the decision of each is kept quiet. What should they do? If it is supposed here that each player is only concerned with lessening his time in jail, the game becomes a non-zero sum game where the two players may either assist or betray the other. In the game, the sole worry of the prisoners seems to be increasing his own reward. The interesting symmetry of this problem is that the logical decision leads both to betray the other, even though their individual ‘prize’ would be greater if they cooperated. In the regular version of this game, collaboration is dominated by betraying, and as a result, the only possible outcome of the game is for both prisoners to betray the other. Regardless of what the other prisoner chooses, one will always gain a greater payoff by betraying the other. Because betraying is always more beneficial than cooperating, all objective prisoners would seemingly betray the other. In the extended form game, the game is played over and over, and consequently, both prisoners continuously have an opportunity to penalize the other for the previous decision. If the number of times the game will be played is known, the finite aspect of the game means that by backward induction, the two prisoners will betray each other repeatedly. 4) Third degree discrimination involves charging different prices to different segments of customers. This method of price discrimination is really an imperfect variation of the perfect type represented by first degree price discrimination. In this method different segments of customers are identified and each segment is charged price base on what price is most profitable for the company in each segment. The most common way of segmentation for this type of price discrimination is by geographic location. A very prominent example of this type price discrimination is charges for operations by surgeons. For the same type of operations surgeons and hospitals charge different fees depending on the type of hospital room and other facilities that the patient chooses during hospitalization for  operation. Other common forms of such price discrimination include discounts such as those for students or senior citizens. SECTION B: CASE LET 1 1) Demand theory indicates that the determinants of consumption are income (I), the price of the good in question ( pi ), the prices of other goods ( po ) and other variables such as tastes: i i q ï€ ½Ã¯â‚¬  q ( i o I, p , p , other variables). Consider the case of an illicit commodity such as marijuana. The consumption of marijuana involves risks of fines, in some cases imprisonment and, possibly, other costs associated with the shame of being caught. Consequently, the price of marijuana in its demand function ( p ) m should be interpreted as being made up of the conventional money cost ( p ) mï‚ ¢Ã¯â‚¬  plus the expected â€Å"other costs† per unit: 2) Legalization of marijuana would eliminate the criminal sanctions and penalties associated with its consumption. As this would decrease the â€Å"full† price, consumption would be expected to rise. Marijuana consumption is significantly higher amongst males than females – 60 percent of all males have consumed it, compared to 46 percent of all females. Consumption of marijuana is estimated to increase by about 4 percent if it were legalised; and by about 11 percent following both legalisation and a 50-percentfall in its price. Price is a significant determinant of marijuana consumption. Whilst marijuana consumption is estimated to be price inelastic, estimates of most of the price elasticities are significantly different from zero. Two types of price elasticities of demand for marijuana were estimated, gross and net. The gross price elasticity includes the effects of both legalisation and a price change, while the net version excludes the legalisation effect. The price elasticity of demand for marijuana differs significantly with the type of consumer. For more frequent users (daily, weekly and monthly), gross and net price elasticities are estimated to be  -.6 and -.4, respectively. Occasional smokers having a gross price elasticity of about -.3 and net elasticity of about -.1. Regarding those who are no longer users, they have gross and net price elasticities close to zero. For a given type of consumer, males and females share the same elasticity value. CASE LET 2: 1) In my opinion Yes, the Indian companies are running a major risk by not paying attention to cost cutting. To illustrate Comparing major Indian companies in key industries with their global competitors shows that Indian companies are running a major risk. They suffer from a profound bias for growth. The problem is most look more like Essar than Reliance. While they love the sweet of growth, they are unwilling to face the sour of productivity improvement. Nowhere is this more amply borne out than in the consumer goods industry where the Indian giant Hindustan Lever has consolidated to grow at over 50 per cent while its labour productivity declined by around 6 per cent per annum in the same period. Its strongest competitor, Nirma, also grew at over 25 per cent per annum in revenues but maintained its labour productivity relatively stable. Unfortunately, however, its return on capital employed (ROCE) suffered by over 17 per cent. In contrast, Coca Cola, worldwide, grew at around 7 per cent, improved its labour productivity by 20 per cent and its return on capital employed by 6.7 per cent. The story is very similar in the information technology sector where Infosys, NIIT and HCL achieve rates of growth of over 50 per cent which compares favorably with the worlds best companies that grew at around 30 per cent between 1994-95. NIIT, for example, strongly believes that growth is an impetus in itself. Its focus on growth has helped it double revenues every two years. Sustaining profitability in the face of such expansion is an extremely challenging task What makes this even worse is the Indian companies barely manage to cover their cost of capital, while their competitors worldwide such as Glaxo and Pfizer earn an average ROCE of 65 per cent. In the Indian textile industry, Arvind Mills was once the shining star. Like Reliance, it had learnt to cook sweet and sour. Between 1994 and 1996, it grew at an average of 30 per cent per annum to become the worlds  largest denim producer. At the same time, it also operated a tight ship, improving labour productivity by 20 per cent. Despite the excellent performance in the past, there are warning signals for Arvinds future. The excess over the WACC is only 1.5 per cent, implying it barely manages to satisfy its investor’s expectations of return and does not really have a surplus to re-invest in the business. Apparently, investors also think so, for Arvinds stock price has been falling since Q4 1994 despite such excellent results and, at the end of the first quarter of 1998, is less than Rs 70 compared to Rs 170 at the end of 1994. Unfortunately, Arvinds deteriorating financial returns over the last few years is also typical of the Indian textile industry. The top three Indian companies actually showed a decline in their return ratios in contrast to the international majors. 2 ) Fast moving consumer goods will become a Rs 400,000-crore industry by 2020. A Booz Company study finds out the trends that will shape its future Consider this. The anti-ageing skincare category grew five times between 2007 and 2008. It’s today the fastest-growing segment in the skincare market. Olay, Procter Gamble’s premium anti-ageing skincare brand, captured 20 per cent of the market within a year of its launch in 2007 and today dominates it with 37 per cent share. Who could have thought of ready acceptance for anti-ageing creams and lotions some ten years ago? For that matter, who could have thought Indian consumers would take oral hygiene so seriously? Mouth-rinsing seems to be picking up as a habit — mouthwash penetration is growing at 35 per cent a year. More so, who could have thought rural consumers would fall for shampoos? Rural penetration of shampoos increased to 46 per cent last year, way up from 16 per cent in 2001. Consumption patterns have evolved rapidly in the last five to ten years. The consumer is trading up to experience the new or what he hasn’t. He’s looking for products with better functionality, quality, value, and so on. What he ‘needs’ is fast getting replaced with what he ‘wants’ Categories are evolving at a brisk pace in the market for the middle and lower-income segments. With their rising economic status, these consumers are shifting from need- to want-based products. For instance, consumers have  moved from toothpowders to toothpastes and are now also demanding mouthwash within the same category. The trend towards mass-customization of products will intensify with FMCG players profiling the buyer by age, region, personal attributes, ethnic background and professional choices. Micro-segmentation will amplify the need for highly customized market research so as to capture the specific needs of the consumer segment targeted, before the actual product design phase gets underway. 3) Industies impressive growth in value added as observed in the previous sub section is not accompanied by a commensurate rise in the level of relative productivity in terms of the cross–country analysis. The fragmented nature of Indian pharmaceutical sector characterized by the operation of a very large number of players, estimated to be about 10,000 units of which just 300 units are medium and large sized7, may be a reason for low level of productivity. The other important factor for low productivity can be due to the nature of technological activities in the sector, which tends to rely more on process than product development. Further, it may be that Indian companies are focusing at the low end of value†chains in the pharmaceuticals like producing generics than opting for branded products or supply bulk drugs to global players than market formulations of their own. 4) The Indian textile industry has been one of the foremost contributors to the countrys employment, exports, and GDP. The industry has been rated as one of the key drivers of the Indian economy and a bold target of exports of $50 billion (currently it’s $22 billion) had been targeted by the year 2012 by the government after the dismantling of the quota regime in 2005. However we are still far away from that target. Though now it can be blamed on the worldwide recession, I think we need to do some soul searching as to was it anyways possible. Globally, the Indian industry is recognized for its competitive advantages, especially in the cotton segment. The government has set huge targets for the industry and expects to attract investments of about Rs 1.5 lakh crore during the eleventh Plan period. This would meet the export and domestic targets, while taking various initiatives like setting up textile parks, training centers, and ‘made in India label promotion’ to global markets. The Indian textile industry is facing tough competition in the US, as exporters from smaller countries like Bangladesh are cornering the lucrative market at a faster pace, a FICCI study said. In addition to China, countries like Indonesia, Vietnam and Bangladesh have managed to perform better than India in the US market in 2009, the study said. Bangladesh, Indonesia and Vietnam managed to increase their share in the US textiles and apparel import in 2009 year on year at a faster rate than India. The Indian textile industry will no doubt survive and move along by the strengths of its traditional position and domestic market. However, the growth envisaged and it being re-classified as sunshine industry over the last three years from a sunset industry may turn out to be a myth Section C: 1) A vision of the impact of free trade can also be gleaned from Nobel Prize winning economist Paul Samuelson (1970) who confidently asserted that: Free trade promotes a mutually profitable division of labour, greatly enhances the potential real national product of all nations, and makes possible higher standards of living all over the globe. It promotes a regional division of labor this means that some regions of the world (or countries) will specialize in certain things. They will specialize in areas where they have a comparative advantage. It enhances national production this means that countries will be able to produce more things if there is trade. That is because they focus on producing things they are good at and do not waste resources on things that they are not good at. It allows higher standards of living because there is more production. If there is more production, there are more things available to be consumed. Another belief in the importance of free trade can be ascribed to its  perceived indirect effect on peace, security and the prevention of war. One of the first articulations of this is by Baron de Montesquieu, who writing in 1748, stated: Peace is the natural effect of trade. Two nations who traffic with each other become reciprocally dependent; for if one has an interest in buying, the other has an interest in selling, and thus their union is founded on their mutual necessities. This theory of mutual interdependence has been explored in some detail by authors such as Keohane and Nye67 and is echoed in attempts to build and protect the mandates of global institutions seeking such co-operation. However few attempts are made to track the results of policy activities on whole population of States, and as a result the overtly negative impact on some groups, usually minorities and indigenous 2) The Decision Trees, used to help with decision making in business ( and many other areas), are a form of diagrammatic analysis. They are used as a tool for helping managers to choose between several courses of action. They provide an effective and clear structure for presenting options and within decision trees the probabilities and financial outcomes of these options can be measured. They also help to form a balanced picture of the risks and potential financial rewards associated with each possible course of action. In many business decision making situations chance (or probability) plays an important role, and the use of decision trees helps build probability into the decision making process. Pictorial representation of a decision situation, normally found in discussions of decision-making under uncertainty or risk. It shows decision alternatives, states of nature, probabilities attached to the state of nature, and conditional benefits and losses. The tree approach is most useful in a sequential decision situation. For example, assume XYZ Corporation wishes to introduce one of two products to the market this year. The probabilities and present values (PV) of projected cash inflows follow: A decision tree analyzing the two products follows: Based on the expected net present value, the company should choose product A over product B.

A Report On Cadbury Management Essay

A Report On Cadbury Management Essay The successful development of new product is the way in which companies can achieve competitive advantage. In NPD process there is a great. More than 40% of all new product introductions fail at launch. For effective NPD has to innovative corporate culture so that everyone in organization is confident to be innovative in their work. Cadbury takes innovation very seriously and it is a major part of Cadbury strategy for success. There are many ideas and some of them generated by chance. But, only few of the products make it through to the end of process. Further a product goes through this process, the more expensive it becomes. As products progress, the company is making an increasing commitment in terms of resources. Once a product is developed, the launch marketing costs are significant so a company must carry out extensive market research ensure a product has the best chance of appealing to the market. The following research reports suggest that Cadburys should launch a breakfast Bread aimed at the children and adult indulgence sectors of the market. Cadbury are used two types of research method. This known as Secondary Research and Primary Research Methods for customer research. 1. Secondary Research Method Secondary research is a method of research carried out by another company or organization. Secondary research is research done by a third party company. The information gained is then analyses and made available for companies such as Cadburys. The company may have to purchase this data from the third party source. More often than not though the government publishes papers with all the data and these are free for companies to view. Secondary research is often used because it saves time. It saves time because you do not have to go out and collect the data and then analyses it. It also saves money; fewer people are required to carry out the research. Cadbury using secondary data because it will save time and can prove to be better than collecting the data first hand. Cadbury intend to use the Out sources of data because they contain relevant information that require on the breakfast Bread market. Market Research Source 1 In the market overview of breakfast Bread. The report clearly shows that the market has grown. The most growth in the market in between 2001-2003 where the market grew by 6.0%. The 6.0% growth was well above the compound annual growth rate in between 2004-2006. The compound annual growth rate this period was 3.7%. This research is significant to Cadburys because it shows the breakfast Bread market has been growing for the past 5 years. The figures also give reason to believe that the market will keep growing for years to come but at a slower rate. The research report supports the argument that Cadburys should launch a new breakfast Bread. The figures show an increase in growth. Market Research Source 2 In Second market research executive summary of the breakfast Bread market, the market is referred to as being a well established grocery sector. This means it is going to have to be something big to stop growth and induce a steep decline in the breakfast Bread market. The research also shows that breakfast Bread sales account for an estimated 63% this is almost two thirds of the sector. The research says that the breakfast Bread market has become static it gives reasons for this. The main reason being because of intensive price cutting initiatives. The breakfast Bread manufactures have also diversified into other areas of the market, mainly aiming new products at people who skip breakfast or eat their breakfast at their desk in the office. This report shows that In this sector Cadburys want to launch their breakfast Bread, the main growth has come from niche products. The main breakfast Bread growth has come from organic Bread and adult indulgence products. The report states that breakfast Bread have shown a volume growth but have shown a decline in value growth. This means people are buying more Bread but due to lower prices the value has declined. This report estimates there will be a decline in volume growth over the next few years as well. This report however does show that there is still a lot of life left in the breakfast Bread market in some sectors with the childrens varieties and adult indulgence favoring very well. The UK retail sales of these two areas of the market show a growth over the past few years and it is estimated by this report. This growth will continue. This Report shows that Bread Partner lead the way in two areas of market, the share of the manufacturers market and share of the retail market. This means that Bread Partner is the top dog in the breakfast Bread market. Bread Partner has however seen a decline in their share of the market over the last two years. The Bread Partner range leads the way in the breakfast Bread market with the main Bread Partner label Brad taking 9.0% of the market. This is not the best selling breakfast Bread though. The best selling breakfast Bread is the Bread Partners Shredded Wheat range. The range takes in 11.1% of the total retail sales. The report supports the argument of Cadburys launching a breakfast Bread as long as it is aimed at the correct segment of the market. That of course is being the childrens varieties and adult indulgent. Due to the competition in this area of the market Cadburys may not enter the market. 2. Primary Research Method Primary research is data retrieve by doing some fieldwork. Primary research can often prove more relevant than secondary research because the primary research can be co-ordinate to the facts and data you want to retrieve. Cadbury using primary research to get data because often secondary sources are used by other companies as well, for Cadburys this could mean that Nestle and Mars are using the same research. These are not good because they could find a niche market before Cadbury has and take the custom. Primary research means all the data that is collected is kept confidential within Cadburys and the competitors do not know what has been collected. Primary research is often better because the questions and data collected can be different from that of the competitors and therefore can prove to be more rewarding in finding a gap in the market and to launch a new product. The main findings from this primary research are as follows: Cadburys need to work on the promotional aspects of his products. There are not enough competitions for the consumers. Cadburys also need to be more competitive with the pricing of their products. Overall though the taste of the products, Packaging on the products and the current advertising is very good. Cadburys should really aim to provide a Bread, which tastes as good as the current range of products, but also be healthy and have good nutritional content. The price to begin with should be very low and competitive to attract new customers and then as the product becomes much better established the product price should increase. In this part produce a SWOT and PEST analysis to analyse the factors that may prevent Cadburys launching a product into the breakfast Bread market. A SWOT analysis is a general and quick examination of a company so they can get accurate information on their strengths, weaknesses, opportunities and threats. It analyses the internal strengths and weaknesses, and the external opportunities and threats Cadburys has a world known brand name that is associated with quality. Cadburys also have a large distribution and its bars can be found all over the world. Cadburys has a very good customer service centre and has a large variety of chocolate bars to suit everyones taste. Cadburys is the biggest name in the chocolate market and is the market leader. Cadburys has very effective promotions on their products. Cadburys has a very good research and development department leading to new products. Cadburys has built its name around a high quality almost faultless product quality. Cadburys has its products priced higher than most of its other competitors. A large range of the Cadburys products has reached the maturity stage of its life cycle. The costs of the company are too high. Cadburys are making a low profit per bar due to the high costs. Cadburys has still got a lot large room for expansion into South Africa, Asia and South American regions. Cadburys could look to develop new products in new markets. Due to the growing product range Cadburys could launch new products. Cadburys could diversify into new markets e.g. Breakfast Bread Market. Cadburys have got a lot of competitors in the market and must be wary of their position as market leader. The pricing on their products is too high Cadburys could lose sales if a competitor was to launch a new product to rival Cadburys best sellers. Legislation on ingredients could cause huge problems. Healthier options could cause problems to Cadburys with trends tending to favour the new healthier options. New products from competitors could cause problems to Cadburys as they could begin to lose their market share. A PEST analysis shows the external factors outside a company that could affect the business. PEST stands for Political, Economical, Social and Technological. This part of the PEST analysis deals with the government influences. These are the laws and the recent changes in the laws: The main laws that will affect Cadburys are the consumer protection law. These influence changes in food labelling. The food labelling shouldnt be too influential as expect Cadburys to label all their goods properly to begin with. Changes in manufacturing laws will also greatly influence Cadburys as they may have to change the way they produce their Bread. This could lead to the introduction of new mechanical equipment being required or more thorough checks on the current equipment. If new equipment is required it could prove to be very expensive. The Weights and Measures Act: This act should not affect Cadburys a great deal as all the equipment and scales used should already be at that of the highest standard. The Trade Description Act- This again should not affect Cadburys, as all the labelling on the products should be correct and thorough giving all the ingredients.The Sale of Goods Act:- These state that Cadburys should not mislead the consumer. There are currently 3 conditions. If the government was to introduce a few more it could prove to affect Cadburys. On the whole though the main act Cadburys should be aware of is the Weights and Measures Act, and the Food Safety Act. I have mentioned these two as being the most important because Cadburys are a straight forward, honest company. They dont want to jeopardise their reputation by doing some dodgy business. Thats why changes in the weights and measures act and food safety act are all they should be aware of. They should check their equipment regularly and check the food safety regulations. This part of the PEST analysis deals with a range of external factors in the economy. The state of the economy is the main factor. If the country were to go into recession the consumer spending would also drop due to the unemployment. The recession would bring down the sales of a lot of goods mainly the expensive things, which are not a necessity. (E.g. the food manufacture industry would have a major decline in sales, as would the tourism industry and the clothes industry.) The current economy is well in favour of Cadburys launching a breakfast Bread. The interest rates are low and consumer spending is very high. Other economic factors that could affect Cadburys launching a product would be a rise in inflation. This is a rise in price over time. There is a variety of different social influences, which could affect the consumer, and in turn Cadburys. A good example of this is the change in eating habits. The primary and secondary research both show that consumers are moving towards healthier eating habits. The research shows people want a healthy breakfast Bread. The increase in computers and the Internet could influence sales. The number of transactions taking place over the Internet is high and people can now buy their shopping over the Internet. The use of automation in factories could influence Cadburys as they could produce more Bread with a smaller work force. The main factors, which could stop Cadburys launching a breakfast Bread, are the strength of its competitors. As per primary research and some secondary research show that the top 3 in the breakfast Bread market are Kelloggs, Weetabix and Bread Partner. Cadbury spending money on research and development for remove some potential problems later in to the process of creating a new product. Cadbury make sure about ingredients and machinery that available and product reach to customer in good condition. Legal Compliance advise on the product is safe and legal. The product name is unique and international use. The product lives up to the claims being made about it. Involving this department Cadbury safe his self and away from trouble. Cadbury fell more confident about launching product. Cadburys used all latest technology. Development teams up to date with all the latest developments in technology. So it can make it possible to create innovative products or packaging. New materials and finishes present new design opportunities and possibilities. Computer Aided Design (CAD) tools are used to produce designs. It can be used to create an image of how a product might look on the shop shelf to see how well it will stand out. Before the introduction of computer control, manufacture involved a series of operations individually supervised at separate control points. Now, many processes on the production line can be undertaken by machinery, supervised by one person from a control room full of computer screens. The use of computers to perform fast, accurate, repeatable production processes reduces the possibility of human error and helps make sure that the product is always exactly the same. The training production department have expense on sources and buy ingredients row material. They sets up and monitors the machines and perform quality control test Like Product weight, Temperature and sampling the final product. Sales team works for contacting potential suppliers to encourage them to stock the product. They negotiate contracts and sales agreements and maintain relatationships with distributors. Cadbury uses choose Cadbury to highlight the positive emotional value of their brand however Cadbury has various product range that meets the needs of every consumer from adult down to the children, they also produce different range of products during different seasons/ festive period, for example: Christmas, Easter, and other calendar landmark to motivate their customers. The choose Cadbury strategy is used to build a link between chocolate and different events to ensure theres a Cadbury chocolate product suitable and available for every occasion. This is the distribution channel used to get goods to customers. It must be in place before a product is launched. Cadburys already had an wide network of wholesaler and retailers. These provided a distribution system for breakfast Bread. The breakfast Bread should be marketed strongly in supermarkets and convenience stores as these are the places where Bread tend to be bought. With all elements in place breakfast Bread was launched in March 2010. New product development is both a lengthy and expensive process. It always contains an element of risk. However if carried out correctly product development leads to increased sales and profits. For Cadbury the process has resulted in a unique new product being successfully developed and integrated into the product portfolio. Snowflake has made a successful launch in the marketplace and will undoubtedly contribute to Cadburys future success. Cadbury continuing to develop the chocolate bar in order to increase the marker share of the confectionary market sector. Cadburys is a well known quality product and has used this as its unique selling point. However, competitors are now also being associated with quality and brand names. For instance, Mars has developed Galaxy a milk chocolate bar similar to Dairy Milk which is also a milk chocolate bar, this product is also associated with quality and developed a brand name for itself. Cadbury Schweppes reorganizing its business by separating in to two brands to make its self more efficient and add more value to the company. Cadbury could be worth around  £7bn and Schweppes could be valued at  £9bn so by doing that Cadbury can get better results in sweet business and Schweppes can be more profitable in beverage business. As a result of breaker in to two company shareholders will have two different shares, if everything goes well shareholders rise their profit much more than past Cadbury Schweppes one of the most important long term strategy is expanding its market share and make its brand more global, because of that Cadbury Schweppes bought Turkish gum giant which has nearly 50 per cent Turkish gum market. Also it aim to control and reach Middle East, Eastern Europe and Russia markets. In addition, Cadbury wants to get valuable cutting-cost techniques from Turkish company by adopting its business. Cadbury is very successful at this as it just about always satisfies their customers needs. Like for the Flake it mostly appeals to women so on occasions such as Christmas, Easter and Valentines Day the Flake is far more popular in all of the confectionery shops. This shows that Cadbury is successfully selling their products at the right time, of which this also the time periods of their peak sales. Cadbury are also very well known for their very competitive prices which are reasonable and in some cases far cheaper and healthier than other leading brands such as Nestle and Mars For instance, consumers now demand foods that are low in fat or calories and salt. The role of managerial judgement in making due allowance for intangibles is clearly important, and could materially be affected if the Cadbury recommendations were followed. The majority of firms felt that existing methods of appraising AMT investments did allow a fair comparison with conventional alternatives, 87 per cent taking this view with only one in eight finding their methods at fault. While respondents might not be expected to condemn practice in their own companies, the size of the affirmative response may reflect the view that sufficient informal flexibility is used. If so, judgement may simply override financial appraisals rather than being incorporated in a more sophisticated manner.(1993, Pike, p.141) The survey confirmed trends in the use of appraisal methods and showed the distinct perceptions of influencing factors held by firms. A slow pace of adjustment was revealed within companies and the financial environment to capital investment decision making and the financi al requirements on such investments.(1991, Primrose, p.45) The effects of interest rate changes on investment decision making are muted and, with exceptions, more indirect than direct. This at best damped adjustment is not necessarily illogical for individual firms, but the effects are more widespread. With manufacturing investment at lower than desirable levels, economic recovery is jeopardized by capacity constraints and macroeconomic responses to consequent inflationary and balance of trade pressures.

Evolution of globalization

In 1492 the process of globalization began when Christopher Columbus unintentionally â€Å"discovered† the â€Å"new world†. The   cultures   of   the Nahua, Inca, Maya, and Spanish   peoples during the contact and conquest periods (1400s-1600s) was one of the factor that led to globalization.   The different   cultural, economic, social, philosophical, and political systems of these peoples, both before and after conquest  Ã‚   cast an shadow of   these cultures, though conquered, shape the Spanish-American colonial system as it developed in these regions. The blend of different civilizations: The present linguistic situation in ‘Merida’ has engrossed its roots from the pre-colonial period of Mexico. The first   Crenellation   took   place   during the final voyage of, Christopher Columbus in the year 1502.   When his ships entered   Spain   the people over there didn’t know they were listening to the Mayan language. The first Mayan word they heard was â€Å"turquin† which translates to gold and money as wealth was the main goal of Christopher’s expeditions. Two Spanish explorers who were stranded in Mayan land   were     later found by conquistador Cortes . One of the stranded explorers was Aguilar who served as a interpreter between the two civilizations. Later ‘castellano’ language was developed and till now it is in use. The two entirely different civilizations was plunged as thick roots into the nation. Castellano Vs Maya-Yucateco : The new linguistic politics began with the catholic missionaries in the sixteenth century The Spanish priests had to learn the language of the pupils who were mostly Mayans. Formal studies of Maya- Yucateco   was done and the first dictionary was brought out in 1546. The colonization of Yucatan   was mainly   because of   the Mendicant   Landa. The learning of Maya-Yucateco continued until the eighteenth century . For many reasons there was little teaching of ‘castellano’ language to the Mayans . Linguists have divided the variations spoken by Mayans into 30 different languages. They are all included in generic term ‘Maya’. Discrimination: The language was one of the factor that     divided people from the globalization. There were the people who supported the Mayan literature and some saying that ‘castellano’   Ã‚  was something uncontrollable and inevitable, the product of modernization. Discrimination arouse for the Mayans in Merida. They were denied access to certain places and discouraged from being in others. This is a situation that is still in the existence. Mayans developed a passive resistant syncretism to the spiritual conquest that was imposed upon them. Though cultures accepted military defeat, but in an effort to keep some semblance of former lives pays a service to the Spaniard religion, still practicing the hated idolatry in secret. While the conquerors were assimilating Mayans, the Mayans were assimilating the conquerors religion.this resulted in the extension of the interrogation by Spaniards to the new world in   paradox   of     Christianity   at the time. Conclusion  Ã‚   : The evolution invoked by Christopher Columbus led to globalizationIn turn it resulted in a revolution that brought discrimination Until now it continues to be the present situation.   The endless †¦   

Communication Basics Answers Essay

1.3 Communication Basics learning objectives Describe how the communication principles and misconceptions in Chapter 1 are evident in a specific situation. Assess the needs (physical, identity, social, and practical) that communicators are attempting to satisfy in a given situation or relationship. Apply the transactional communication model to a specific situation. Instructions Use the case below and the discussion questions that follow to discuss the variety of communication issues involved in effective communication. Make notes on this page, add other pages on your own, or prepare a group report/analysis based on your discussion. Add your own experiences to individualize the analysis. Case Kristie and Jacob have been dating one another exclusively for four months. They both have part-time jobs and hope to complete their college studies within two years. Jacob thinks they should move in together. Kristie is reluctant to agree until she has more commitment from Jacob. Jacob doesn’t want to make promises he can’t keep. Kristie thinks that if they just communicate more they will be able to solve the problem, but Jacob thinks that talking about it more won’t help. 1. What needs (physical, identity, social, and/or practical) do Kristie and Jacob seem to have? It seems that both need each others presence but Kristie wants more of a committed relationship than Jacob, she wants him to be all in but Jacob feels its unnecessary to communicate with Kristie & get and understanding he rather just make things happen than to talk about making them happen. 2. Identify one element of the communication model that might help explain some of the communication problems they are having and help them communicate more effectively. A part of Kristie & Jacobs problem could be their separate environments  channeling their miscommunication creating a window of bad noise. So maybe if they were in a positive environment together they’d have a better understanding of each others wants. 3. What communication principles and/or misconceptions described in Chapter 1 may be operating in this situation? Kristie seems to have a content dimension while Jacob is relational because Kristie wants to talk about things and have better communication to move forward while Jacob rather act first and discuss later. 4. What likely role will mediated communication play in the scenario? Mediated communication is playing a likely role in this situation due to the fact both Kristie & Jacob are still in school and working that could be the leading cause of their communication. 5. How would you advise Jacob and Kristie to proceed with their communication practices? My advice to Jacob & Kristie moving forward would be to make time for them to find a common ground to understand each other & find a way around their separation if they feel the relationship is worth it and compromise for each other.

Biography of Maj. John Andre, Who Aided Benedict Arnold

Biography of Maj. John Andre, Who Aided Benedict Arnold Major John Andre (May 2, 1750–Oct. 2, 1780) was a British intelligence officer during the American Revolution. In 1779, he assumed oversight of secret intelligence for the British army and opened contact with American traitor Maj. Gen. Benedict Arnold. Andre was later captured, convicted, and hanged as a spy. Fast Facts: Major John Andre ï » ¿Known For: Handler for infamous American traitor Major General Benedict ArnoldBorn: May 2, 1750 in London, EnglandParents: Antione Andre, Marie Louise GirardotDied: Oct. 2, 1780 in Tappan, New YorkNotable Quote: As I suffer in the defense of my country, I must consider this hour as the most glorious of my life. Early Life and Education John Andre was born May 2, 1750, in London, England, the son of Huguenot parents. His father Antione was a Swiss-born merchant, while his mother Marie Louise hailed from Paris. Though initially educated in Britain, he was later sent to Geneva for schooling. A strong student, he was known for his charisma, skill at languages, and artistic ability. Returning to England in 1767, he was intrigued by the military but lacked the means to purchase a commission in the army. Two years later, he had to enter business following his fathers death. During this period, Andre met Honora Sneyd through his friend Anna Seward. They became engaged but delayed a wedding until he had built his fortune. Over time, their feelings cooled and the engagement was terminated. Having accumulated some money, Andre revisited his desire for an army career. In 1771, he purchased a lieutenants commission and was sent to the University of Gà ¶ttingen in Germany to study military engineering. After two years, he was ordered to join the 23rd Regiment of Foot (Welsh Regiment of Fusiliers). American Revolution Andre reached Philadelphia and moved north via Boston to his unit in Canada. With the April 1775 outbreak of the American Revolution, Andres regiment moved south to occupy Fort Saint-Jean in Quebec province. In September, the fort was attacked by American forces under Brig. Gen. Richard Montgomery. After a 45-day siege, the garrison surrendered. Andre was captured and sent south to Lancaster, Pennsylvania, where he lived with the family of Caleb Cope in a loose house arrest until freed in a prisoner exchange in late 1776. Rapid Rise During his time with the Copes, he gave art lessons and compiled a memoir regarding his experiences in the Colonies. Upon his release, he presented this memoir to  Gen. Sir William Howe, commander of British forces in North America. Impressed by the young officer, Howe promoted him to captain on Jan. 18, 1777, and recommended him as an aide to Maj. Gen. Charles Grey. He saw service with Grey at the Battle of Brandywine, Paoli Massacre, and Battle of Germantown. That winter, as the American army endured hardships at Valley Forge, Andre enjoyed the British occupation of Philadelphia. Living in Benjamin Franklins house, which he later looted, he was a favorite of the citys Loyalist families and entertained numerous ladies, including Peggy Shippen. In May 1778, he planned an elaborate party for Howe before his return to Britain. That summer, the new commander, Gen. Sir Henry Clinton, abandoned Philadelphia and returned to New York. Moving with the army, Andre participated in the Battle of Monmouth on June 28. New Role After raids in New Jersey and Massachusetts later that year, Grey returned to Britain. Because of his conduct, Andre was promoted to major and made adjutant-general of the British Army in America, reporting to Clinton. In April 1779, his portfolio was expanded to include overseeing the British intelligence network in North America. A month later, Andre received word from American Maj. Gen. Benedict Arnold that he wished to defect. Arnold had married Shippen, who used her prior relationship with Andre to open communication. A secret correspondence ensued in which Arnold asked for equal rank and pay in the British Army in exchange for his loyalty. While he negotiated with Andre and Clinton regarding compensation, Arnold provided a variety of intelligence. That fall, communications broke off when the British balked at Arnolds demands. Sailing south with Clinton late that year, Andre took part in the operations against Charleston, South Carolina, in early 1780. Returning to New York that spring, Andre resumed contact with Arnold, who was to take command of the fortress at West Point in August. They began corresponding regarding a price for Arnolds defection and the surrender of West Point to the British. On Sept. 20, Andre sailed up the Hudson River aboard HMS Vulture to meet with Arnold. Concerned about his aides safety, Clinton instructed Andre to remain vigilant and in uniform at all times. Reaching the rendezvous point, Andre slipped ashore on the night of Sept. 21 and met Arnold in the woods near Stony Point, New York.  Arnold took Andre to the house of Joshua Hett Smith to complete the deal. Talking through the night, Arnold agreed to sell his loyalty and West Point for 20,000 pounds. Trapped Dawn arrived before the deal was completed and American troops fired on the Vulture, forcing it to retreat down the river. Trapped behind American lines, Andre had to return to New York by land.  He expressed concern about taking this route to Arnold, who provided Andre with civilian clothes and a pass for getting through American lines. He also gave Andre papers detailing West Points defenses. Smith was to accompany him for most of the journey. Using the name John Anderson, Andre rode south with Smith. They encountered little difficulty through the day, though Andre decided that wearing his British uniform was dangerous and donned the civilian clothes.   Captured That evening, Andre and Smith encountered a detachment of New York militia, who implored the two to spend the evening with them.  Though Andre wanted to press on, Smith felt it prudent to accept the offer.  Continuing their ride the next morning, Smith left Andre at the Croton River. Entering neutral territory between the two armies, Andre felt comfortable until around 9 a.m., when he was stopped near Tarrytown, New York, by three American militiamen. Questioned by John Paulding, Isaac Van Wart, and David Williams, Andre was tricked into revealing that he was a British officer. After being arrested, he denied the charge and offered Arnolds pass. But the militiamen searched him and found in his stocking the West Point papers. Attempts to bribe the men failed. He was taken to North Castle, New York, where he was presented to Lt. Col. John Jameson. Failing to grasp the situation, Jameson reported Andres capture to Arnold. Jameson was blocked from sending Andre north by American intelligence chief Maj. Benjamin Tallmadge, who ordered him held and forwarded the captured documents to Gen. George Washington, who was en route to West Point from Connecticut. Taken to American headquarters at Tappan, New York, Andre was imprisoned in a local tavern. The arrival of Jamesons letter tipped Arnold that he had been compromised and allowed him to escape capture shortly before Washingtons arrival and join the British. Trial and Death Having been captured behind the lines under a false name wearing civilian clothes, Andre was immediately considered a spy. Tallmadge, a friend of executed American spy Nathan Hale, informed Andre that he expected he would hang. Held in Tappan, Andre was exceptionally polite and charmed many Continental officers including the Marquis de Lafayette and Lt. Col. Alexander Hamilton. Though the rules of war would have allowed for Andres immediate execution, Washington moved deliberately as he investigated the scope of Arnolds betrayal. To try Andre, he convened a board of officers headed by Maj. Gen. Nathanael Greene with notables such as Lafayette, Lord Stirling, Brig. Gen. Henry Knox, Baron Friedrich von Steuben, and Maj. Gen. Arthur St. Clair. At trial, Andre claimed that he had been unwillingly trapped behind American lines and as a prisoner of war was entitled to attempt escape in civilian clothes. These arguments were dismissed. On Sept. 29, he was found guilty of being a spy behind American lines under a feigned name and in a disguised habit and sentenced to hang. Though he wished to save his favorite aide, Clinton was unwilling to meet Washingtons demand to release Arnold in exchange. Andre was hanged on Oct. 2, 1780. His body, initially buried under the gallows, was re-interred in 1821 in Londons Westminster Abbey at the Duke of Yorks behest. Legacy For many, even on the American side, Andre left a legacy of honor. Although his request for execution by firing squad considered a more honorable death than hanging, was rejected, according to lore he placed the noose around his own neck. Americans were taken by his charm and intellect. Washington referred to him as being more unfortunate than criminal, an accomplished man, and a gallant officer. Hamilton wrote, â€Å"Never perhaps did any man suffer death with more justice, or deserve it less. Across the Atlantic, Andres monument in Westminster Abby bears a mourning figure of Britannia that is inscribed, in part, to a man universally Beloved and esteemed by the Army in which he served and lamented even by his FOES.

The Analysis and Design of a New System essays

The Analysis and Design of a New System essays Enterprise: One of the three sub-businesses or bases of Innovative Plastics, divided into three countries, France, England and Spain. Technical issues: Issues/problems with the hardware side of Innovative Plastics People issues: Issues with employees of the company (ethical and lawful issues) Innovative Plastics co-operative is a business with enterprises in England, France and Spain. The aim of this report id to develop a new computer system to integrate into the company, supporting all areas of their business activities. Innovative Plastics existing system is not fulfilling all their business needs and is resulting in several problems falling into two main categories, Technical issues and People issues, listed below: Working practices out of sink Imminent increase in work-load Data accessibility/ accurateness Poor communication, a major problem for Innovative Plastics, is both poor internally, i.e. within the enterprise in England (for example), and externally, i.e. between all three enterprises in the different countries. This leads to other problems, such as an unharmonious set of working practices. This is both a technical and a people issue, as without up-to-date efficient technology, communicating abroad (such as via. E-mail) can be made virtually impossible, yet internal communication is clearly breaking down somewhere, possibly suggesting a problem with the chain of command (for example) or low-morale de-motivated untrained employees. Working practices out of sink: Working practices used by the three enterprises in England, France and Spain are working more as separate groups against each other, rather than together as one company. Therefore, these need to be harmonized so that the company can become more efficient in handling data inquiries, updates and additions, as well as becoming more...

Digital marketing plan - Quality Pet Care Essay

Digital marketing plan - Quality Pet Care - Essay Example Hence, the company has planned to shift their focus towards reframing their digital marketing strategies along with the modification of their product line and services. The further discussion will detail the current business and market situation of the organisation along with the key marketing issues and major objectives for future growth. It will also detail the strategic digital marketing plan through proper market segmentation and proposition. The situational analysis will detail the current condition and impact of the macro and micro environment of the business. The analysis will detail the company, its competitors, core market, external business climate and customers (Myers and Tauber, 2011). The pet food and accessories retail market in Britain can be considered as one of the strong market due to increased preference of population to provide healthier food and hygienic living condition. The total yearly value of the pet care market has been estimated approximately  £4.8 billion, out of which  £2.1 billion is served by the pet food market. Dog food value sales have demonstrated a growth of 15.6% during 2007 to 2012. Alternatively, during this period, cat food value sales increased by 21% (Mintel Group Ltd., 2013). The dog food market has been forecasted to demonstrate a steady performance during the span of 2013 to 2017, while, the cat food market has been estimated to grow rapidly (Mintel Group Ltd., 2014). QPC mainly deals in traditional pet food. The organisation is also indulged in the marketing and sales of pet accessories which is responsible for almost 16% of their annual revenue. Due to their gradual decrease in the sales volume as well as increased market competition, the organisation has redecorated their stores and offerings (Case Study). They are widely expanding their products and services which include: The UK wet and dry pet food retail market is one of the highly competitive market which

To be discussed with the writer Dissertation Example | Topics and Well Written Essays - 8500 words

To be discussed with the writer - Dissertation Example A marketer should be able to capitalize on the existing opportunities. With the aim to evaluate the most effective form of marketing to the 16-25 year-olds, this study was undertaken. Research aims and objectives were laid out and after extensive literature review, qualitative secondary data was gathered and analysed to arrive at the outcome of the study. The study finds that this age group is dynamic, on the move, engages in multitasking and has moved away from the traditional forms of media consumption. They are technically savvy and rely more on user reviews than marketer claims through advertisements. Both iPhone and Nike has been trying to develop value-proposition for their customers but Nike clearly has a robust strategy in place that has given it edge over competitors. Apple’s iPhone, on the other hand, lags behind due to its strategy to steer clear of social media. Nike’s constantly evolving strategy of social media helps them keep their customers engaged in di fferent ways while iphone is losing out on the youth segment as it has not been able to harness the potential of social media. The most effective form of marketing to the youth would be through the social media as it helps marketers to reach out to and fulfil customer needs better than competitors. Iphone has a product-push approach to marketing while Nike’s approach is customer-led. ... iew 6 2.1 Chapter Overview 6 2.2 Definition of marketing 6 2.3 Marketing Strategy 7 2.4 Consumer Behavior 12 2.5 Consumer Behavior of the target segment 14 Chapter III Methodology 15 3.1 Research Philosophy 15 3.2 Research Design 15 3.3 Research Methodology 15 3.4 Choice of Method 15 3.5 Data Collection 16 3.6 Justification for Secondary Data 17 3.7 Data Analysis 17 3.8 Reliability and Validity 17 Chapter IV Findings and Discussions 18 4.1 Findings 18 4.1.2 Marketing Strategy of iPhone 18 4.1.3 Marketing strategy of Nike 22 4.2 Discussions 26 Chapter V Conclusion & Recommendation 29 5.1 Conclusion 29 5.2 Limitations of the Study 31 5.3 Recommendations for further research 31 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.36 Chapter I Introduction 1.1 Background The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfill customer needs better than competing firms. It is effective marketing that has enabled Apple to venture into diversified products such as iPod and Macbook successfully. A sound marketing strategy enables an organization to leverage its strength and capitalize on opportunities existing in the market (Ferrel, 2011, p1). Organizations need to develop and plan a systematic process for developing customer-oriented marketing strategies and marketing plans suitable to its external and internal environment. The function ‘marketing’ has successfully migrated from being a mere functional discipline to being a concept of how businesses should be run (Greyser, 1997 cited in Hooley, Piercy & Nicouland, 2009, p3). Today marketing for most managers, centers on identifying and satisfying